31st August - 4th December 2022 / Week 1 - 14
Alana Sofia Othman / 0353451 / Bachelor of Design (Hons) in Creative Media
Design Research Methodology / RES60604
Final Compilation
INSTRUCTIONS
Assignment 1: Proposal
Assignment 2: Critical Review
Assignment 3: Research Implementation - Primary Data
Assignment 4: Research Reflection Report & Recorded Presentation
Link to Recorded Presentation
FEEDBACK
Assignment 1: Proposal
Week 3
- Research problem needs to be more specific but not too niche
- I have a few options to consider in the newly discussed topic (typography
in movies)
Week 4
- In text citation is in alphabetical order
- Rationale can afford to be more personal and touch on why I want to study
it
- The current last paragraph in my rationale is more historical and would be
better suited in problem statement instead
- I need to add a conclusion paragraph to tie up my problem statement (e.g.
"This research aims to...")
- From 4 of the valid articles I currently have, I still should look for 2
more research articles to be safe considering one may not completely align
with my topic
- Articles should be in the recent 5 years for the next assignment
Assignment 2: Critical Review
Week 5
- I can widen my scope of keywords when doing research for articles (e.g.
"graphic language in posters", "graphic design in film", etc.)
- When searching for articles, be more wary of the year of the references
used within the articles
- I need to clean up my critical reviews with better and clearer structure
and format
- I need to describe the purpose of the paper and summarise it before
breaking down its structure
Week 6
- Some words/sentences need to be cleaned up so it is easier for a reader
to comprehend
- I can find another article/author to cite the point I made as to why it
is important to listen for further emphasis in Kim & Suk's (2019)
Critical Review
- Weaknesses or strengths of the article I am reviewing needs to be more
apparent, especially in Mega & Kawami's review
- A conclusion needs to be added in Mega & Kawami's review to tie up
my review and it's importance to my research
- Variation of "authors name (year)" should be practised and is
unnecessary in some cases
- "Visual Analysis of Movie Posters" is a topic I can use to group the
critical review's
- I will need to find a grouping topic for Kim & Suk's review
Week 7
- Clean up certain sentences/words so it is easier for a reader to
comprehend
- Check APA 7th ed. style citations for Malay names
- Good choice of words used to make a good critique
- Good that not too much content of the paper is repeated but the
important information is provided
- The choice of writing style for when I merge the articles for the
literature review is up to me
- Start thinking of the research method I want to apply for my primary
research
Assignment 3: Research Implementation - Primary Data
Week 9
- I need to have citations to back why the chosen primary research method
is the best fit for my research
- If I choose interviews, I should to reach out to professionals. If I
choose focus groups, the general public is fine
- When looking for participants or interviewees, research ethics needs to
be practised and confirmation will need to be shown in the appendix ("this
data is not for commercial purposes")
- I need to prepare my research questions
Week 10
- Justification for research design and reasoning for choice of movie
posters are acceptable
- The amount of questions I have are okay for a focus group and they are
well related to my research objective
- I will need to justify my choice of the Sci-fi genre in my rationale and
proposal
- Since E.T. has 2 original posters, I can show both during the focus group
- Research Ethics is just about stating how I will carry it out (e.g. Asking
for permission, informing them beforehand about pictures and recordings,
etc.)
- The procedure can be seperated into pre and during. Pre is the message
samples I will use and where I will send them to. During is how I will
conduct the focus group
- I will need a rationale of why I chose each participant
- I need to state and justify why I choose to use Microsoft Teams as my
platform
- I will need to take screenshots throughout the focus group discussion for
documentation
Week 11
- Break the transcript into sections for easy navigation for myself. It
will especially come in handy when writing my dissertation
- Insert image of the posters
- My work is well documented and organised
- Be consistent with my use of 'typography' or 'text'. They mean different
things
- Show a screenshot of the meeting in the Summary & Data Analysis
- The transcription can be previewed and linked in the appendix section
- Sample of reaching out to gather particiants can also be in the appendix
Assignment 4: Research Reflection Report & Recorded
Presentation
Week 13
- When presenting Research Method, I can mention "for more details, please
refer to my report"
- When presenting Data Collection & Analysis I should mention "This
section will discuss according to the posters that were featured in the
focus group"
- Animate points for data collection so it isn't too wordy all at once
- Make space for the placement of my video
- I can consider the design elements of the slides to be a frame for my
window
REFLECTION
Experience
I have always struggled with academic writing and writing in general, even
with high school essays. However, this module has stirred something in me, I
enjoyed writing for these assignments. It's weird to admit that I did not have
as much of a hard or excruciating time writing for this module as I am usually
used to based on previous academic writing modules from my previous
university. Dr Jinchi has guided me through the confusions with an amazing
amount of patience and clear feedback & explanations. She ensured all
students understood the format and structure of everything, making it less
painful for me, personally, to be able to complete the assignments. Thus, it
is safe to say, this is the only academic writing module I have ever enjoyed
and did not find mentally, emotionally and physically painful.
Observations
I have always understood the importance of academic writing is for us to
gain more context and history of what we do, which broadens our
knowledge and essentially helps us improve our work. However, I never
realised the importance to being able to write. I always believed that it
was a skill not everyone has and not everyone needs, especially since I want
to be a designer, not a writer. From this module though, I learnt that
writing would allow me to learn how to better communicate with people, which
is important for a designer as I will need to collaborate and communicate
with clients and many other people in various fields of work.
Findings
This module has made me more patient and focused as the assignments required
alot of that. It also taught me the importance of planning before rushing
into things with the mentality that I can just wing it and hope something
good comes out. Considering how I worked on the assignments, it was a good
reminder that it is okay to work on things in multiple short bursts of time
instead of sitting and staring at it all day and being unproductive, which
is how I used to work on my academic writing assignments.

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