Alana Sofia Othman / 0353451 / Bachelor of Design (Hons) in Creative Media
Brand Corporate Identity
LINKS
Task 1:
Breaking Brand
Task 3: Positioning & Identity
Task 4: Brand Guidelines
INSTRUCTIONS
Task 1: Breaking Brand
Attachment 1.1. Final Brand Analysis - 7 Eleven, Week 6 (12th May 2023)
Task 2A: Logo Research & Analysis
Attachment 2.1. Final Logo Research & Analysis, Week 6 (12th May
2023)
Task 2B: Logo Creation
Attachment 3.1. Final Logo Creation Guidelines, Week 6 (12th May 2023)
Attachment 3.2. Final Logo Animation, Week 6 (12th May 2023)
Task 3: Positioning & Identity
Attachment 4.1. Final Positioning Slides, Week 10 (9th June 2023)
Attachment 4.2. Final Identity Artwork Compilation Slides, Week 10 (9th
June 2023)
Task 4: Brand Guidelines
Attachment 5.1. Brand Guidelines (Published Online Version), Week 13 (30th July 2023)
Attachment 5.2. Brand Guidelines (PDF Interactive Version), Week 13 (30th July 2023)
REFLECTION
Experience
I thoroughly enjoyed this class eventhough they were at 8am and I sometimes found the work to be absolutely irksome and monotonous. I enjoyed when we were encouraged to give each other feedback on each other's work as I was able to get more feedback than from just the lecturer. At times lecturer's tend to be biassed with their own opinions when giving feedback (which is only normal of course) but it was interesting to feel like we were in a true creative collaborative space with peer feedback.
Observations
I realised that I have to repeating the same work over and over again much like we had to do for the multiple tasks for this module. Working with clients would be the exact same as I would constantly have to make changes and repeat the same things, so in reality, the monotony and tediousness feeling I had throughout the tasks are only preparing me for my future.
Findings
I learnt alot about branding and how important it is for a company. It was interesting to realise that it is not just about brand voice, visuals, encapsulating the brand, etc. but there is actually so much more to it and how it can make or break a company. Weirdly, it applies to even the business side of things and can have a huge impact. It made me think of all the small businesses I see around that never last and it made me realise how all these things should/could be applied to sustain them. I truly learnt alot from this module that has already made me a better designer as it not only taught me how to design but how to think as well.
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